Ashley's Big Brother 10

Big Brother 10, also known as Ashley's Big Brother 10 and Big Brother 10: Room of Redemption, is the tenth season of Ashley's Big Brother, which aired from February 20 to March 27, 2014 and lasted 36 days, the highest of any season to date. Sixteen housemates entered the house on launch night, with Jason S. emerging as the winner on finale night. The season was the first to have a housemate evicted twice during its run.

Production
The main twist of the season was the "Room of Redemption", where evicted housemates would be given a second chance at returning to the game by competing against each other for the prize of redemption. The twist meant that the "vote to evict" format would return for one season only, in which the public would evict the housemate they want to move out of the main house and into the Redemption Room. The twist ended on Day 16 following the final redemption challenge. A new concept called "Double Week" was introduced in Week 4; this twist "doubled" certain aspects of the game, causing the House Captain to nominate two housemates for eviction rather than one, a minimum number of six housemates facing eviction rather than three, and two separate vetoes to be won. The season also featured the return of "reverse nominations" from Big Brother 4.

Format
Each week lasts four days and comprises of four different events: the House Captain competition, nominations, the Power of Veto competition and an eviction of a housemate at the end of the week. The House Captain competition takes place on the second day of the week and decides which housemate would be in power for that week. This housemate is given immediate immunity from eviction for the week, and holds the responsibility of nominating one other housemate for eviction. The housemates begin nominating soon after the competition has finished; they are given 22 hours to visit the Diary Room and nominate two other housemates for eviction, and the two or more housemates who receive the most nominations face eviction alongside the Captain's nomination. Following the nominations reveal, the housemates compete in the Power of Veto competition, which allows the winning housemate to save one of the nominated housemates for eviction and replace them with someone of their own choice, or choose not to use it at all. Following the announcement of the final nominees, a poll opens in which the public decide which housemate should be evicted. The eviction take place on the final day of the week, and the cycle continues.